Case Study – Worleston Rainbows and Brownies
CYU was approached to support a project aimed at establishing a new Girlguiding and Scout provision at the newly built, Worleston Village Hall, near Nantwich. In the initial stages CYU helped organized and attended an initial stakeholder meeting at the village hall with representatives from Scouts, Girlguiding, the venue’s committee and CYU.
It was decided that to ascertain whether there was enough interest to justify a new group opening, CYU would support Girlguiding with advertising and holding 2 taster sessions. These would be held on consecutive weeks on the same day it was proposed that the new group would meet. The theory being that the sessions would offer a flavor of what it is like on a weekly basis to be a Rainbow, Brownie or Guide and that it would allow parents who were not familiar with modern day Girlguiding to find out what is involved, ask questions and consider becoming a leader.
To advertise the taster sessions, CYU took the following steps:
• Design and print a recruitment flyer advertising the sessions aiming the message at potential leaders and young people.
• Design and print a banner and display it out side the hall.
• Hold an assembly at the local school to drum up interest with the pupils.
• Distribute flyers through the local schools in the village and surrounding villages, doctors surgeries, local shops, village notice board.
• CYU wrote and distributed a press release to the local papers.
• CYU organized with the hall and Girlguiding to have a presence at the halls open evening to raise our profile with the immediate community and to recruit adult volunteers.
• CYU organized and staffed a recruitment stand at the local collage, Reasheath.
• CYU advertised the taster sessions on social media and via an email shot.
The taster sessions were a success, 6 adults volunteered for a weekly leadership role and an additional 4 offered their support on an occasional basis.
30 individual young people turned up to the taster sessions.
Following the taster sessions, CYU organized and held 3 leadership meetings to ensure that the new team were involved in fundamental decision making for example, times that the groups would meet, amount of subs that would be charged and term dates. Almost all of the leaders had little or no experience of Girlguiding so it was important to go through the basics of the Girlguiding values and structure. The team took a lead on organizing the program for the first term.
Ahead of the group opening on the 8th June 2015, CYU managed another advertising campaign that involved designing, printing and distributing flyers, designing and printing a new banner for outside the hall.
CYU also wrote and sent off grant request letters on behalf of the new groups. Around £900 was raised from local funding pots. CYU helped further by organizing the purchase of activity equipment that would allow the groups to offer a quality program that is rich in variety for the first term and on into the future.
8 Rainbows and 7 Brownies now turn up on a weekly basis to the new group in Worleston. In the first weeks of the group opening more girls signed up to the new group and there are girls on the waiting list who will start in September when they turn the right age for joining.