Warrington Sea Cadets Welcome 14 more Cadets to their Squadron

Final Sea Cadets 2 Final Sea Cadets 1
Case Study – Warrington Sea Cadets expansion

Background
Following the arrival of their new Commanding Officer, Anthony Gleave, Warrington Sea Cadets were looking to expand and approached CYU for help. Over the sections, Junior Cadets, Senior Cadets and Marines, the group had around 25 young people turning up twice a week, the group was looking to expand to ensure stability in each of the sections and to ensure the future of its Marine section.

The Strategy
As this group was already well established CYU chose to focus on the many successes of the unit and use the words of existing cadets to help ‘sell’ the provision. The unit agreed to run 2 taster sessions on existing parade nights followed by an intake night the following week. The idea would be that those coming to the taster nights would get a real, every day experience of life of a cadet.

PR
– CYU interviewed a number of cadets and staff members in order to put together a small booklet on the unit showing off the qualifications the young people had achieved, opportunities that are available to young people, their involvement in the community and testimonials from the cadets themselves.
– CYU also designed and printed flyers advertising the taster sessions and the intake date, 2 designs were produced to target the older cadets and the younger juniors.
– Flyers and impact reports were distributed around schools, local places of worship and amenities.
– CYU designed a poster in the same style as the flyers that the unit printed and distributed around the local community.
– An electronic version of the flyer was used as part of a social media initiative.
– CYU produced a press release that was sent to the local paper and issued in the online version and paper version.
– CYU organised for the unit to staff a recruitment stand in the local shopping centre on a weekend prior to the taster sessions.
– CYU organised for the Commanding Officer to appear on the local radio station to advertise the taster sessions.

The Result
– The Unit saw 13 young people turn up for the taster sessions on each of the 2 dates.
– The unit gained 14 new young people and 1 new adult volunteer.
– The unit feels equipped to run another recruitment drive themselves by the end of the year to reach their goal of 50 young people turning up on a regular basis.